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THERE HAS NEVER BEEN GREATER OPPORTUNITY FOR BRANDS TO DIFFERENTIATE AND GAIN MARKET SHARE AS WITH LINKING RESPONSIBILITY TO THE CORE OF THEIR STRATEGY. IT‘S THE PATHWAY INTO PROSPERITY. FOR THEIR BUSINESS AND THE PLANET.

BE A PIONEER IN GOOD BUSINESS WITH MERGING BRAND, BUSI­­NESS & RESPON­SIBILITY. I MAKE IT SIMPLE. FOR YOU.

Welcome to my website

YOUR EXPERT FOR
BRAND CONSULTING

„I am a brand strategy professional and help executives to integrate Responsibility into their core strategy in a way that their business outperforms competition, unlocks brand and profit potentials longterm and – on top – creates a positive impact on our planet. A win-win-situation for both sides.“

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WHAT YOU WIN:

01_BRAND VALUE AND PROFIT POTENTIAL
02_MORE RELEVANCE FOR YOUR CUSTOMERS
03_COMPETITIVE ADVANTAGE AS A CONSCIOUS BRAND
04_RESPONSIBLE LEADERSHIP

A FUTURE­PROOF BUSI­NESS & INDIVI­DUAL FOOT­­PRINT.

WHAT YOU WIN:

01_BRAND
VALUE AND PROFIT POTENTIAL

02_MORE
RELEVANCE FOR YOUR CUSTOMERS

03_COMPETITIVE
ADVANTAGE AS A CONSCIOUS BRAND

04_RESPONSIBLE
LEADERSHIP

A FUTURE­PROOF BUSI­NESS & INDIVI­DUAL FOOT­­PRINT.

Services

WHAT I CAN DO FOR YOU:

Brand Consulting to make your Business a Good Business.
Your Challenge. My Passion.

REFERENCES

PETER
SCHWARZENBAUER

Member of the Board of BMW Group, responsible for MINI, Motorrad, Rolls Royce, After Sales
(2013–2019)

„Susanne’s ability to reduce complexity and come up with simple yet fascinating solutions elevated the MINI brand to a new level.”

JUDITH
WALLS

Prof. Dr. Judith Walls, Chair for Sustainability Management, Institute for Economy & the Environment, University of St. Gallen

„Due to this positive experience, I would be glad to continue our cooperation in future courses.”

MICAH
KOTCH

Managing Director at URBAN-X, Accelerator for startups, reimagining city life

„I always valued Susanne‘s clear guidance, her design sensibility, and her proactive approach to finding solutions.“

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  • Vision Development
  • Brand Transformation
  • Brand Identity
  • Electric Mobility
  • Sustainability Strategy
  • Leadership
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  • Guest speaker
  • Sustainable Business Management
  • Educational Engagement
  • Live case study
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  • Brand Building
  • Brand Architecture
  • Corporate Identity
  • Communication Strategy
  • Startup

ESTHER
BAHNE

Global Head of Strategy and Innovation, MINI; Global Head of Impact Ventures; President of MINI Business Innovation, LLC (2013–2020)

„Susanne‘s expertise and ability to create an integrated strong brand profile is outstanding.“

BERND
ROSENBICHLER

Global Head of Brand Portfolio Strategy, Market Research and Long Range Planning, BMW Group

„For me Susanne was the “Master Mind” behind the MINI brand.”

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  • Brand Purpose
  • Target group definition & segmentation
  • Brand & Communication Strategy
  • Corporate Design
  • Brand Enlargement
  • Customer Centricity
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  • Brand Portfolio Management
  • Brand Efficiency
  • Brand Measurement & Reporting
  • Target Setting
  • Market Research
  • Brand Differentiation

INSIGHTS

„75% of the brands could disappear tomorrow and nobody would care – they are interchangeable.“

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„No Purpose, No Brand! because many German companies act too ego centric with their brand positioning and try to address broader public with their product but not with their corporate purpose.“

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„Building meaningful is good for business“. This is based on the fact that brands that are viewed as making the world a better place are
outperforming the stock market by 134%.

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