„75% of the brands could disappear tomorrow and nobody would care – they are interchangeable.“
47% of the brands (North America 39%, Aisa 24%) are trustworthy and only 29% of the consumers believe, that brands will fulfill their promises – they evoque mistrust. Yet consumers desperately are looking for brands that make a meaningful difference in contributing to society and the planet.
53% of the people would be willing to pay more for this. These are some of the key aspects, the global study „Meaningful Brands 2021“, conducted by Havas Media Group, reveals.
Source: Havas Media Group. Meaningful Brands 2021.