What drives Me
„I AM PASSIONATE WITH THE UNIQUE NATURE OF BRANDS, THE INDIVIDUALS, THEY ARE MADE FOR AND THE PLANET THEY LIVE ON. THAT‘S WHY I DO BRAND STRATEGY.“
I am a brand strategy professional and help executives to integrate Responsibility into their core strategy in a way that their business outperforms competition, unlocks brand and profit potentials longterm and – on top – creates a positive impact on our planet. A win-win-situation for both sides.
I work with a tailormade approach that unlocks the unique personality of your brand and let‘s it shine. No standard models or complex, unaccessible solutions. Instead, reduction of complexity, simplicity, fresh perspectives and actionable solutions that carve out the greatest potential for your brand. Futureproof. Superior. Preferred by your customers, because you combine emotion, substance and future orientation in the best way. This is what I can achieve for you. With you.
During my professional career of 24+ years, I have built, rebuilt and transformed brands and subbrands, have charged them with emotions and substance, extended or refocused & prepared them for a sustainable future with measurable success (e.g. MINI: +35% brand value in 5 years; Interbrand).
Brand Strategy is a kind of a craftsmanship. Understood well, it can be applied to any industry, because the underlying mechanism works in a comparable way, no matter what segment. But in order to produce an outstanding piece of strategy it then needs observing, listening and understanding thoroughly the product, the customer, the company, the competition, the context, to finally draw the right conclusions for each individual brand. This requires expertise and experience, both of which I have gained over the years and would like to share and apply.
If you are interested in producing an outstanding piece of strategy and moving the needle for your brand, business & the planet, I am there to support you.