THERE HAS NEVER BEEN GREATER OPPORTUNITY FOR BRANDS TO DIFFERENTIATE AND GAIN MARKET SHARE AS WITH LINKING RESPONSIBILITY TO THE CORE OF THEIR STRATEGY. IT‘S THE PATHWAY INTO PROSPERITY. FOR THEIR BUSINESS AND THE PLANET.
BE A PIONEER IN GOOD BUSINESS WITH MERGING BRAND, BUSINESS & RESPONSIBILITY. I MAKE IT SIMPLE. FOR YOU.
Welcome to my website
YOUR EXPERT FOR
„I am a brand strategy professional and help executives to integrate Responsibility into their core strategy in a way that their business outperforms competition, unlocks brand and profit potentials longterm and – on top – creates a positive impact on our planet. A win-win-situation for both sides.“
WHAT YOU WIN:
01_BRAND VALUE AND PROFIT POTENTIAL
02_MORE RELEVANCE FOR YOUR CUSTOMERS
03_COMPETITIVE ADVANTAGE AS A CONSCIOUS BRAND
A FUTUREPROOF BUSINESS & INDIVIDUAL FOOTPRINT.
WHAT I CAN DO FOR YOU:
Brand Consulting to make your Business a Good Business.
Your Challenge. My Passion.
Transformational Brand Strategy
[recent_post_slider content_words_limit=“2000″ ]
Member of the Board of BMW Group, responsible for MINI, Motorrad, Rolls Royce, After Sales
„Susanne’s ability to reduce complexity and come up with simple yet fascinating solutions elevated the MINI brand to a new level.”
Prof. Dr. Judith Walls, Chair for Sustainability Management, Institute for Economy & the Environment, University of St. Gallen
„Due to this positive experience, I would be glad to continue our cooperation in future courses.”
Managing Director at URBAN-X, Accelerator for startups, reimagining city life
„I always valued Susanne‘s clear guidance, her design sensibility, and her proactive approach to finding solutions.“
Global Head of Strategy and Innovation, MINI; Global Head of Impact Ventures; President of MINI Business Innovation, LLC (2013–2020)
„Susanne‘s expertise and ability to create an integrated strong brand profile is outstanding.“
Global Head of Brand Portfolio Strategy, Market Research and Long Range Planning, BMW Group
„For me Susanne was the “Master Mind” behind the MINI brand.”